Question 1

What is MY-INFLUENCE?

Accepted Answer

MY-INFLUENCE is Malaysia's transparent KOL and KOC marketplace that connects brands directly with verified Malaysian content creators. We eliminate agencies and middlemen — brands see real pricing, creators get fair pay, and all payments are protected by escrow.

Question 2

How does the escrow payment work?

Accepted Answer

When a brand hires a creator, the campaign fee is held in escrow by MY-INFLUENCE. Funds are only released to the creator after the brand approves the submitted content, or automatically after 7 days if the brand does not respond. This protects both parties.

Question 3

How does MY-INFLUENCE verify KOL follower counts?

Accepted Answer

MY-INFLUENCE uses automated daily syncing to pull real-time follower counts directly from public TikTok, Instagram, Facebook, and Xiaohongshu profiles. Our anti-fraud engine detects sudden follower spikes and flags suspicious accounts, ensuring brands work only with authentic creators.

Question 4

What platforms are supported for Malaysian KOLs?

Accepted Answer

MY-INFLUENCE supports TikTok, Instagram, Facebook, and Xiaohongshu (小红书). Creators can link all four platforms and their combined follower count is used in the matchmaking algorithm.

Question 5

How much does MY-INFLUENCE charge?

Accepted Answer

Registration is free for both brands and creators. MY-INFLUENCE charges a 5% platform fee to the brand and deducts 5% from the creator payout only on successfully completed campaigns. There are no monthly subscriptions or listing fees.